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Monetization and Advertiser Growth
In the last few years, I've been focusing on experience research and strategy in the platform monetization space. This means that the research must impact revenue growth, while doing no harm to core user experience needs. Here are some examples of projects in social media and ad-tech.
Business Transformation in Banking
Before social media platforms, I worked on business and consumer platforms in financial services. Here are 3 examples of discovery, generative, and evaluative research to improve banking.
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