Hello, I'm Yufen!

As a researcher, I hope to make small improvements in people’s lives.  I'm fascinated by the underlying drivers of goals and behaviors and my job often requires connecting how culture, media, and technology interact to shape everyday experiences to how business make money through enhancing their digital customer experience strategy.

 

My work supports strategic planning and product development. ​If you’re wrestling with a business problem in the B2B2C space or just curious how research could unlock opportunities for your business and customers, I’d love to chat.